Why do you need a competitor monitor?

Many suppliers have MAP policies that you must follow. Without a competitor monitor, you don't know if others are violating those MAP policies. Also your competitors change prices often. You can change yours quickly to maintain your products competitively priced. Without competitive pricing, SEO is not going to save the day because it is so easy for online shoppers to compare prices.

Although you can have some staff check those pages from time to time, this can be expensive if you are watching large number of pages. Checking a page will cost you at least 1.5 cent even if you have a $9/hour staff who can go through pages at the speed of 6 second per page, which is ultra fast for any one when he does that for 8 hours everyday.

An automated solution can reduced your labor cost significantly. For example, our service only costs 0.1 to scan a page, which is less than one tenth of the human labor.